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By: Contributor(s): Publication details: Boston McGraw-Hill/Irwin, 2002Description: 750 p. 26 cmISBN:
  • 0256133603 (hardcover)
  • 9780256133608 (hardcover)
DDC classification:
  • 658.8342 ARN-C
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Holdings
Item type Current library Collection Call number Status Notes Barcode
Book Book Air University Central Library Islamabad NFIC 658.8342 ARN-C (Browse shelf(Opens below)) Available Program Relevancy: BBA-Hons; Course Relevancy: Consumer behavior P2974

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