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Marketing management text and cases / Rajiv Lal, John Quelch, V Kasturi Rangan.

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : McGraw-Hill/Irwin, 2004.Edition: 1st edDescription: 512 p. ; 26 cmISBN:
  • 0072967625 (hardcover)
  • 9780072967623 (hardcover)
Online resources: Summary: Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 658.8 LAL (Browse shelf(Opens below)) Available P8165

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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