What's in a name : advertising and the concept of brands
Publication details: New Delhi PHI Learning 2003Edition: 2nd. edDescription: 308 p. 25 cmISBN:- 0669111422 (hardcover)
- 9780669111422 (hardcover)
- 658.8343 JON-W
Item type | Current library | Call number | Status | Notes | Barcode | |
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Air University Central Library Islamabad Management Science | 658.8343 JON-W (Browse shelf(Opens below)) | Available | Program Relevancy: BBA;MBAs Course Relevancy: Marketing Management; Marketing;Marketing Strategy | P4085 |
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