Effective writing is a key to professional success

Would you rather read this?

It is incumbent upon management to display appropriate behaviour and verbalise what is consistent with the messages that are being conveyed via your business communication methodologies.

Or this?

As a manager, you should always demonstrate the communication methods of your business.

Getting your message across clearly and persuasively can make all the difference to your career. Whether you work in government or law, business or finance, engineering or IT, the chances are that writing takes up a fair part of your day. But in every workplace, even the best ideas can fail if you cannot communicate clearly.

Including with reference and index