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Marketing Management Strategies O. C. Ferrell, Michael D. Hartline.

By: Contributor(s): Material type: TextTextPublication details: Australia : Cengage Learning, 2011.Edition: 5th edDescription: xxii,746 p. ; 26 cm. (RK # 17 Sh # 03)ISBN:
  • 053846738X (paperback)
  • 9780538467384 (paperback)
DDC classification:
  • 658.8
Online resources: Summary: Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.8 (Browse shelf(Opens below)) Available P001175

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

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