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The 7 triggers to yes : the new science behind influencing people's decisions / the new science behind influencing people's decisions / Russell H. Granger.

By: Material type: TextTextPublication details: New York : McGraw-Hill, 2008.Description: xviii, 249 p. ill. ; 24 cmISBN:
  • 0071544372 (alk. paper)
  • 9780071544375 (alk. paper)
Other title:
  • Seven triggers to yes
Subject(s): DDC classification:
  • 658.45 GRA 22
LOC classification:
  • HF5718 .G73 2008
Online resources:
Contents:
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.45 GRA (Browse shelf(Opens below)) Available AUKP0308
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.45 GRA (Browse shelf(Opens below)) Available AUKP0309
Book Book Air University's Aerospace and Aviation Campus Kamra Management Science Management Science 658.45 GRA (Browse shelf(Opens below)) Available AUKP0310

Includes index.

The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.

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