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Business Marketing : Connecting Strategy, Relationships, and Learning F. Robert Dwyer.

By: Material type: TextTextPublication details: New York : McGraw-Hill, 2009.Edition: 4th edDescription: xxv, 678 p. ; 25 cm. (Rk # 17 Sh# 02)ISBN:
  • 0071263438 (paperback)
  • 9780071263436 (paperback)
DDC classification:
  • 658.8
Online resources: Summary: "Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.8 (Browse shelf(Opens below)) Available P000830

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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