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Customer in the Boardroom? Crafting Customer-Based Business Strategy Rama Bijapurkar.

By: Material type: TextTextSeries: Response booksPublication details: New Delhi: SAGE Publications Pvt. Ltd, 2012.Description: xxii,232 p. ; (Rk #8.b, Sh # 05) 25 cmISBN:
  • 8132106350 (hardcover)
  • 9788132106357 (hardcover)
DDC classification:
  • 658.4012
Online resources: Summary: Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. The book proposes Customer-Based Business Strategy (CBBS), a lucid and simple framework for the successful assimilation of customer-centricity in business strategy.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 658.4012 (Browse shelf(Opens below)) Available P001664

Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. The book proposes Customer-Based Business Strategy (CBBS), a lucid and simple framework for the successful assimilation of customer-centricity in business strategy.

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