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Business management case studies : small business Susan Miles.

By: Material type: TextTextPublication details: Melborne Hodder, 1993.Description: 235 pISBN:
  • 0340581387 (paperback)
  • 9780340581384 (paperback)
Online resources: Summary: This book presents 142 case studies in small business, communication, marketing and public relations. Each case study is introduced with explanatory text, supported by a glossary. The case studies include information from leading business magazines, media reports and government departments and present relevant topical issues ranging from accounting to equal opportunity.
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Item type Current library Collection Call number Status Notes Barcode
Book Book Air University Central Library Islamabad NFIC 658.022 M5896B (Browse shelf(Opens below)) Available Program Relevancy: BBA; Course Relevancy: International Business P1891

This book presents 142 case studies in small business, communication, marketing and public relations. Each case study is introduced with explanatory text, supported by a glossary. The case studies include information from leading business magazines, media reports and government departments and present relevant topical issues ranging from accounting to equal opportunity.

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