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Effective business communications Herta A Murphy, Herbert W Hildebrandt, Jane P. Thomas.

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill 1997.Edition: 7th edDescription: 617 p. 26 cmISBN:
  • 007044398X (paperback)
  • 9780070443983 (paperback)
Online resources: Summary: The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 651.7 MUR (Browse shelf(Opens below)) Available P1215

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

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