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Introduction to behavioral economics David R. Just.

By: Material type: TextTextPublication details: New York John Wiley & Sons 2014.Edition: 1st edDescription: xvii; 505 p. ; 24 cmISBN:
  • 0470596228 (paperback)
  • 9780470596227 (paperback)
Online resources: Summary: Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.
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Item type Current library Collection Call number Status Notes Barcode
Book Book Air University Central Library Islamabad NFIC 330.01 JUS (Browse shelf(Opens below)) Available Program Relevancy: BBA; Course Relevancy: Behavioral economics P11001

Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.

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