Air University Central Library Search for 'su:"Psychology "'

Mechanical Man The Physical Basis of Intelligent Life

]]> By Wooldridge, Dean E..
USA McGraw-Hill Inc.,US, 1968 .
288 p. ; , Paperback. 21 cm..
0070718458 | 9780070718456

Blink : The Power of Thinking Without Thinking" by Malcolm Gladwell

]]> By Gladwell, Malcolm..
New York Penguin Books, 2005 .
277 p. , Includes index Height: 9 inches Width: 6 inches Thickness: 1 inch .
9780141022048

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Atkinson & Hilgard's Introduction to Psychology

]]> By Nolen-Hoeksema, Susan..
New Delhi Cengage Learning, 2009 9781844807284 (paperback)

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The paradox of choice : why more is less

]]> By Schwartz, Barry,.
Michigan Brilliance Audio 2010 .
CD. 22 cm..
0060005688 | 9780060005689 | 0060005696 (pbk.) | 9780060005696 (pbk.)

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Understanding pedagogy : developing a critical approach to teaching and learning /

]]> By Waring, Mike..
.
xiii, 259 pages ; 25 cm.
9780415571739 (hardback) | 9780415571746 (paperback)

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Robotics, Vision and Control Fundamental Algorithms In MATLABï¿½ Second, Completely Revised, Extended And Updated Edition /

]]> By Corke, Peter..
Heidelberg Springer 2011 .
xxix;693 p. 9783319544120 | 9

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The 7 triggers to yes : the new science behind influencing people's decisions / the new science behind influencing people's decisions /

]]> By Granger, Russell H..
New York : McGraw-Hill, 2008 .
xviii, 249 p. , Includes index. 24 cm..
0071544372 (alk. paper) | 9780071544375 (alk. paper)

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Exploring social psychology /

]]> By Myers, David G.,.
.
v;528 p. , Revised edition of the authors' Exploring social psychology, [2018] 9780077825454

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Still moving : how to lead mindful change

]]> By Rowland, Deborah,.
.
1 online resource. 9781119164920

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Psychology

By Baron, Robert A. .
New Delhi Allyn and Bacam , 2001 .
xxxii, 672 p. , On the cutting edge of the latest research, pyschology provides a critical thinking approach to the core topics of psychology along with relevant applications and student-focussed features and activities. "synopsis" may belong to another edition of this title. 20x25.
9788177583859

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The Psychology of Selling: Increase Your Sales Faster and Easier Than you Ever Thought Possible

]]> By Tracy, Brian..
Delhi Pearson Education, 2004 .
xv, 219 p. ; , Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling. 16x23 cm..
8131703711

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Consumer Behavior in Fashion

]]> By SOLOMON..
New Delhi PEARSON EDUCATION, 2004 .
xiv, 542 p. , Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. 8.25x10 inches.
8177580329

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Cognitive Psychology : Applying the Science of the Mind

]]> By Robinson-Riegler, Gregory..
New Delhi Pearson, 2008 .
xxi, 584 p. , An introduction to cognition -- Research methods in cognition -- Basics of perception and awareness -- Attending to and manipulating information -- Identification and classification -- Encoding and retrieval processes in long-term memory -- Memory distortions -- Remembering the personal past -- Knowledge representation and retrieval -- Language -- Problem solving -- Reasoning, judgment, and decision making. 18x24 cm.
9788131718766

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The Psychology of Language : From Data to Theory

]]> By Harley, Trevor A..
New York Psychology Press, 2008 .
624 p. , The Psychology of Language is a thorough revision and update of the popular second edition. It contains everything the student needs to know about the psychology of language, including how we acquire, understand, produce, and store language. The third edition contains new chapters on how children learn to read, and how language is used in everyday settings. It also describes recent research on the impact of new techniques of brain imaging. The text is comprehensive and written in a lively and accessible style. It covers all the main topics in this complex field, focusing on reading, writing, speaking, and listening in both adult and child language. There is an emphasis on language processing as well as language production and coverage of the social basis of language. The text covers recent connectionist models of language, describing complex ideas in a clear and approachable manner. Following a strong developmental theme, the text describes how children acquire language (sometimes more than one), and also how they learn to read. The Psychology of Language also demonstrates how language is related to the brain and to other aspects of cognition. The Psychology of Language assumes no prior knowledge other than a grounding in the basic concepts of cognitive psychology. This third edition of this bestselling textbook will be essential reading for any student of cognition, psycholinguistics or the psychology of language. It will also be useful for those on speech and language therapy courses. 18x24 cm.
9781841693828

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Psychology in Organizations

]]> By Haslam, S Alexander..
London SAGE Publications Ltd, 2004 .
336 p. , Alex Haslam has thoroughly revised and updated his ground-breaking original text with this new edition. While still retaining the highly readable and engaging style of the best-selling First Edition, the author presents extensive reviews and critiques of major topics in organizational psychology - including leadership, motivation, communication, decision making, negotiation, power, productivity and collective action - in this thoroughly revised edition. 18x24 cm.
9780761942313

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Blood Brother

]]> By Kerley, J. A..
London Harper, 2008 .
448 p , The spine-chilling serial killer thriller featuring Carson Ryder – the homicide detective with a hidden secret that could destroy his career. These brothers have murder in their veins. Detective Carson Ryder's sworn duty is to track killers down. He's never revealed the fact that his brother, Jeremy, is one of America's most notorious killers – now imprisoned. Secretly, Ryder has used Jeremy's homicidal insight to solve cases. He's made a career out of it. Now his brother's escaped and is at large in New York. With Jeremy the chief suspect in a series of horrifying mutilation-murders, a mysterious video demands Ryder be brought in to help. It looks like a straightforward manhunt. It couldn't be more different – or more terrifying. A dangerous cat-and-mouse game develops between Jeremy and the NYPD, with Ryder in the middle, trying to keep his brother alive and the cops in the dark. But it's a game of life, death and deceit, a game with an unknown number of players and no clear way of winning… 9780007309337

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Annotated Readings in the History of Modern Psychology

]]> By Goodwin, C. James..
New York Wiley, 2010 .
xviii, 270 p. , This new first edition reader is designed to make it easier for students to locate, read and comprehend historical material. “Annotated Readings in the History of Modern Psychology” includes thirty-six chapters of substantial excerpts and papers from psychology’s history and includes narrative from the author himself. C. James Goodwin’s narrative is woven throughout the passages to give readers information about the original author, describe the importance of the work, put the selection into its historical context, and finally, to explain and elaborate upon some of the more difficult passages. This book could be used as a stand-alone text for a first-year graduate seminar in psychology, or as a supplement to a main text in the undergraduate history of psychology course. 12x22 cm.
9780470228111

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The Leaders We Need: And What Makes Us Follow

]]> By Maccoby, Michael..
Boston Harvard Business Review Press, 2007 .
132 p. ; , A leader is someone people follow. But why do people follow? Books abound on leaders, but much less is known about followers. In The Leaders We Need, Maccoby steps into this yawning gap in the literature. This insightful book shows that followers have their own powerful motivations to follow. Many relate to their leader as to some important person from the past—a parent, a sibling, a close friend. With major shifts in family structure and other social changes (especially transformations in technology and work life), these “transferences” have grown complex—making leaders’ work more challenging. The key for modern-day leaders? Being sensitive to how a group’s collective psychology and social context shape its leadership needs. For example, factory workers in a large city during a period of relative calm would need very different leaders than people working in a star management consultancy during a time of stiffening competition. The author outlines the profound shift from a more bureaucratic society and leadership model to an interactive, collaborative one—and provides crucial advice on how to become a “leader we need.” Offering provocative psychological insight and thoughtful analysis of social and cultural changes, this book examines leadership through an entirely new lens. 16x24 cm.
9781422101667

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Psychological Science

]]> By Gazzaniga, Michael..
New york : W. W. Norton & Company, 2010 .
818 p. ; , Michael Gazzaniga, Todd Heatherton, and new coauthor Diane Halpern present the latest developments in psychology in an engaging, visually stimulating format. The text enhances student understanding and stimulates active learning with Halperns unique science-of-learning pedagogical system; relevant, real world examples; and an art program tailored especially for visual learners. Instructors and students will benefit from the most integrated media package available for an introductory course. 23.88 x 28.45 cm.
9780393931198

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A handbook of behavioral sciences for medical & dental students

By Rana, Mowadat H. | Mansoor Mustafa.
Lahore UHS 2016 .
229 p. ; 28 cm..
0321521442507

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Placebo mind over matter in modern medicine

]]> By Evans, Dylan,.
New York, N.Y. : Oxford University Press, 2004 .
xvi, 224 p. ; 20 cm..
0195220544

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How to Enjoy your Life and Your Job

By Dale Carnegie.

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Social psychology in the 80s /

]]> By Wrightsman, Lawrence S..
Monterey, Calif. : Brooks/Cole Pub. Co., 1981 .
xviii, 566, [84] p. : 0818504153

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Introduction to Industrial / Organizational Psychology

]]> By Riggio, Ronald E..
Upper Saddle River, N.J. : Prentice Hall, 2000 .
xx, 586 p. : 29 cm..
9780321056870

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Industrial/Organizational Psychology : An Applied Approach

By Aamodt, Michael G..
Belmont, CA Thomson-Belmont Wadsworth 2007 .
xvi, 632p, 978495093060

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Hilgard's Introduction to Psychology

]]> By Richard C. Atkinson | Edward E. Smith.
Fort Worth Harcourt Brace & Co 1996 .
776p, , This classic, comprehensive, and scholarly text captures the dynamic nature of contemporary psychology. Controversial issues are discussed in point/counterpoint essays in "Contemporary Voices in Psychology" boxes. Research is applied to real world problems in "Frontiers of Psychological Research" boxes. A biological orientation, a trend which is changing the way psychological topics are viewed, is exemplified by integrated bio-evolutionary research and coverage. 1.25 x 9 x 11.25 inches.
978-0155015548

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Combat Motivation : The Behavior of Soldiers in Battle

]]> By Kellett, Anthony .
Dordrecht, Springer Netherlands, 1982 .
362p, 9789401539654

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Zen and the Art of Motorcycle Maintenance

]]> By Pirsig, Robert M. .
London; Vintage; 1974 .
417P, , "The real cycle you're working on is a cycle called 'yourself.'" One of the most important and influential books of the past half-century, Robert M. Pirsig's Zen and the Art of Motorcycle Maintenance is a powerful, moving, and penetrating examination of how we live and a meditation on how to live better. The narrative of a father on a summer motorcycle trip across America's Northwest with his young son, it becomes a profound personal and philosophical odyssey into life's fundamental questions. A true modern classic, it remains at once touching and transcendent, resonant with the myriad confusions of existence and the small, essential triumphs that propel us forward 9780099786405

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The Girls' Guide to Power and Success

]]> By Solovic, Susan Wilson.
New York AMACOM 2001 .
xiii;208p. , "Even now, in the 21st century, women continue to be paid less than men, are still notably absent from the executive suites, and among entrepreneurs, receive only a tiny fraction of venture capital. The struggle for equality is not yet over -- and it¿s up to women to take positive action for change. The Girls’ Guide to Power and Success shows readers how. It’s packed with frank advice and hard-won lessons including: * It’s not what you say, it’s how you say it. Learn to strip out the hesitant ""buts""; intimate details; and indirect phrasings -- and assert yourself effectively. * Develop the confidence to ask for what you want. Learn how to create opportunities for yourself rather than waiting for them to be offered. * Look for companies that ""get it."" Learn to pinpoint companies that are committed to women’s advancement. With its frank advice, lively tone, and no-nonsense strategies, The Girls’ Guide to Power and Success is a powerful ally for women who are just starting their careers and those who are well established in their professions." "Even now, in the 21st century, women continue to be paid less than men, are still notably absent from the executive suites, and among entrepreneurs, receive only a tiny fraction of venture capital. The struggle for equality is not yet over -- and it’s up to women to take positive action for change. The Girls’ Guide to Power and Success shows readers how. It’s packed with frank advice and hard-won lessons including: * It’s not what you say, it’s how you say it. Learn to strip out the hesitant ""buts""; intimate details; and indirect phrasings -- and assert yourself effectively. * Develop the confidence to ask for what you want. Learn how to create opportunities for yourself rather than waiting for them to be offered. * Look for companies that ""get it."" Learn to pinpoint companies that are committed to women’s advancement. With its frank advice, lively tone, and no-nonsense strategies, The Girls’ Guide to Power and Success is a powerful ally for women who are just starting their careers and those who are well established in their professions." 32cm..
978-0-8144-7227-9

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100 More Things Every Designer Needs to Know About People

]]> By Weinschenk, Susan .
Förenta staterna, New Riders, 2016 .
276 s. : ill. , How people see -- How people think and remember -- How people decide -- How people read and interpret information -- How people are influenced by stories -- How people relate to other people and to technology -- How creativity influences design -- How people's bodies affect design -- How people show and buy -- How generations, geography, and gender influence design -- How people interact with interfaces and devices 9780134196039

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Effectiveness of Eidetic Therapy on Grief for Perental Loss: AN Imagery Approach

By Ziad, Nimra (201672).
Islamabad Department of Humainties, Education & Psychology 2022

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Moderating Role Of Perceived Parenting Between Emotional Abuse And Psychological Maladjustment in Adolescents

By Nazish Rehman (211712).
Department of Humanities, Education & Psychology Air University Islamabad 2023

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Management of Stress in Transgeneders With Trauma of Sexual Assult: Effectiveness of Eidetic Psychotherapy

By Robeeta Arshad (201879).
Department of Humanities, Education & Psychology Air University Islamabad 2022

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Determining the Effectiveness of Cognitive Behaviour Therapy (CBT) on Adults Experiencing Appearance Anxiety

By Rabia Nawaz (201673.
Department of Humanities, Education & Psychology Air University Islamabad 2023

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The relationship of dyadic adjustment and fertility related quality of life in inferlite individuals : The role of typed personality

By Fatima Shazib(201671).
Islamabad Depaertment of Humanities 2023

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Effectiveness of existential therapy on illness cognition in patients with ternimal illness

By Sania Shakeel(211718).
Islamabad Depaertment of Humanities 2023

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Role of trait emotional intelligence and social desirability on Non suicidal self injury among Adolescents

By Safa Waris(211713).
Islamabad Depaertment of Humanities 2023

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Effect of Childhood experiences on psychological well-being and resilance among young adults : Mediating role of defence mechanism

By Sana Raziq(211699).
Islamabad Depaertment of Humanities 2023

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Effect of PCOs on health related quality of life among young adults : Moderating role of proactive coping strategies

By Madiha Aslam(211705).
Islamabad Depaertment of Humanities 2023

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Social Media Addiction, Appearance-Related Consciousness, and Social Physique Anxiety Among Young Adults: Mediating Role of Self-Efficacy

By Batool, Fauzia (211701).
Islamabad Department of Humanities, Education & Psychology 2023

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Role of Religiosity in Psychological Well-Being and Subjective Happiness Among Transgender Taking Social Support as a Medetator

By Fatima, Ravish (211704).
Islamabad Department of Humanities, Education & Psychology 2023

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Role of Appearance Anxiety on Health Related Quality of Life Among Burn Patients in Pakistan: Mediating Role of Coping Styles

By Aftab, Jaweria (211711).
Islamabad Department of Humainties , Education and Psychology 2023

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Effects of Cooperative Lerning on Studints Academic Achievement in Chemistry at Secondary Level in Islamabad

By Ashraf, Palwasha (191957).
Islamabad Department of Humanities, Education & Psychology 2022

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Impulsivity, Sensation Seeking as a Predictor of Delinquent Behavior and Mediating Role of Emotional Neglect Among Pakistani E-Cigarette Users

By Qamar, Fahama (211714).
Islamabad Department of Humanities, Education & Psychology (Clinical Psychology) 2023

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Childhood Emotional Abuse, Subjective Happiness and Emotion Regulation in Individuals with Substance Abuse

By Asghar, Zara (211702).
Islamabad Department of Humanities, Education & Psychology 2023

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The Book of Heroic Failures: The Official Handbook of the Not terribly Good Club of Great Britain

]]> By Pile, Stephen.
London Futura Publication 1979 .
216p. , "It is difficult to be really bad at something, but the people in this book are. Drivers who cannot drive, travellers who get lost all the time, and policemen who cannot catch criminals. This book is full of funny stories about people who do things wrong - and they're all true! 18cm..
0708819087

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Thy Neighbour's Wife

]]> By Talese, Gay.
London Pan Books 1980 .
511p. 18cm..
0330264044

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Eidetic Psychotherapy for Emotional Management in Individuals with Borderline Personality Disorder

By Zaheer,Maliha (201677).
Islamabad Department of Humanities ,Education & Psychology 2024

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Relatationship Between Social Media Usage and Impulsive Buying Behavior The Mediating Role of Materialism Among Young Adutls

By Musgtaq, Hafsa(211408).
Islamabad Department of Psychology 2025

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Investigation the Relationship between Cyberbullying and Academic Performance Among University Students The Moderating Role of Emotional Regulation

By Dawood, Humna (211381).
Islamabad Department of Psychology

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