Air University Central Library Search for 'su:"Marketing Management"'

Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment /

]]> By Greenberg, Eric,.
.
xii, 352 pages : 24 cm.
9780071819503 (alk. paper) | 0071819509 (alk. paper)

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Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business /

]]> By Rand, Paul M..
.
xxi, 229 p. 24 cm.
9780071816212 (alk. paper) | 0071816216 (alk. paper)

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Retail marketing management

]]> By Gilbert, David,.
Harlow; | New York : Financial Times/ Prentice Hall, 2003 .
xiii, 457 p. : , Previous ed.: 1999. 25 cm..
9788177588255

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E-Marketing

By Strauss, Judy.
Prentice-Hall New Delhi , 2006 .
480 p , The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. 19x24 cm.
9788131711560

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Essential Guide to Marketing Planning

]]> By Wood's, Marion Burk .
United Kingdom Pearson Education Limited 2013 .
329 p. , Includes Glossary and index. 978-0-273-77363-4

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Marketing to Millennials for Dummies

]]> By Padveen, Corey .
New Jersey John Wiley & Sons, Inc 2017 .
363 p. , Includes index. 978-1-119-36904-2

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Principles of Marketing

]]> By Kotler, Philip | Armstrong, Gary.
United Kingdom Pearson 2018 .
734p. 9781292220178

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