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Impact of brand logos on consumer impulsive purchase decision by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2011
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 RAK-BBA.

Sunspot theory : a myth or a reality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad. Department of Business Administration (Air University Main Campus) 2011
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 MEH-BBA.

Factors of presentation effectiveness:the case of university students in Islamabad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2011
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 NAS BBA.

Consumer perception towards clebrity endorsement in Pakistan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2009
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 SHE MS.

Effects of quality improvements on customer retention by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2008
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 NAV MS.

Difference between the perception of auto finance customers of citi bank and bank alfalah by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2008
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 ZOH MS.

Investigative study of grey market operations in Islamabad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2010
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658. TAY BBA.

Comparison of leverage among Pakistani, Indian and American firms by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2010
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 AHM MS.

Consumer satisfaction among car owners in Islamabad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2008
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 HAS MS.

Impact of change management on employee resistance in NIB bank of Pakistan in year 2008-2011 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2011
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 HAY-BBA.

Determinants of impulse buying behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad. Department of Business Administration Air University Main Campus. 2012
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 KHA-BBA.

Comparative analysis of marketing strategies between islamic banking sector and conventional banking sector in Pakistan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2009
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 NAW MS.

Determinants of employees motivation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2009
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 SHA MS.

The impact of ads on consumer feelings under cultural norms in Pakistan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2009
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 KHA BBA.

Use of sports celebrity endorsements for making advertisement effective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2007
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 WAL BBA.

Role of brand equity for petroleum marketing companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2007
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 UMA MS.

Valuation of OGDCL for privatization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2007
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 SHA MS.

Influence of brand equity: a case of coca-cola in Pakistan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2007
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 SAL MS.

Effect of employee performance on organization effectivness by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2009
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 YAS BBA.

An empirical study of CAPM-based capital budgeting and nonadditivity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Islamabad Department of Business Administration (Air University Main Campus) 2011
Availability: Items available for loan: Air University Central Library Thesis Repository (5th Floor) (1)Call number: 658 RAZ MS.

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