TY  - GEN
AU  - Arnould,Eric
AU  - Price,Linda
AU  - Zinkhan,George M.
TI  - Consumers 
SN  - 0256133603 (hardcover)
U1  - 658.8342 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
ER  -