Mullin,  Roddy <br/><br/>
Sales Promotion :  How to Create, Implement and Integrate Campaigns that Really Work  

 - 4th ed. 
 - London  Kogan Page,  2008 
 - xx; 300 p. 
 - Fourth. .
<br/><br/><label>ISBN: </label>9780749454746 
<br/><br/><label>Dewey Class. No.: </label>658.82  / MUL-S