00647nam a2200157Ia 450000500170000000800410001702000290005808200200008710000210010724500700012826000390019865000250023794200070026299900150026995202050028420260407090011.0251127s9999    xx            000 0 und d  a0750677325 (hardcover) |  a658.575 bANN-N  aAnnacchino, Marc 0aNew Product Development : From Initial Idea to Product Management  aBurlingtonbButterworth-Heinemann,  aManagement Sciences   cBK  c7793d7793  001040708Management Science aAUSCbAUSCcManagement Scienced2015-04-22eAllied Book Companyi8237o658.575 ANN-NpP9742yBKzProgram Relevancy: BBA; MBA; Course Relevancy: New product development