00430nam a2200145Ia 4500 20260407090011.0 251127s9999 xx 000 0 und d 0750677325 (hardcover) | 658.575 ANN-N Annacchino, Marc New Product Development : From Initial Idea to Product Management Burlington Butterworth-Heinemann, Management Sciences BK 7793 7793 0 0 0 0 Management Science AUSC AUSC Management Science 2015-04-22 Allied Book Company 8237 658.575 ANN-N P9742 BK Program Relevancy: BBA; MBA; Course Relevancy: New product development