00384nam a2200121Ia 450000500170000000800410001702000290005808200200008710000210010724500700012826000390019865000250023720260407090011.0251127s9999 xx 000 0 und d a0750677325 (hardcover) | a658.575 bANN-N aAnnacchino, Marc 0aNew Product Development : From Initial Idea to Product Management aBurlingtonbButterworth-Heinemann, aManagement Sciences