Research Methods for Everyday Life : Blending Qualitative and Quantitative Approaches
- 1st ed.
- San Franciso Jossey-Bass, 2009
- xviii; 330 p. 24 cm.
Understanding research -- The who, how, and why of research -- Quantitative research: measurement and data collection -- Quantitative research: descriptive and correlational designs -- Quantitative research: basic experimental designs -- Quantitative research: advanced experimental designs -- What is qualitative research? -- Planning your qualitative study: design, sampling, and data analysis -- Qualitative research methods: ethnography, phenomenology, cast study, textual analysis, and applied research -- Qualitative research tools: interviewing, focus groups, and observation -- Presenting your research findings.
Social sciences--Research--Methodology. Psychology--Research--Methodology. Qualitative research. Social sciences--Research--Statistical methods. Psychometrics.