TY  - BOOK
AU  - Kerin,Roger A.; Peterson,Robert A.
TI  - Strategic marketing problems : cases and comments 
SN  - 8131755312 (paperback)
PY  - 2011///
CY  - New Delhi
PB  - Pearson
UR  - http://www.amazon.com/exec/obidos/ASIN/8131755312/chopaconline-20
ER  -