Jones, John Philip. <br/><br/>
What's in a name : advertising and the concept of brands  

 - 2nd. ed. 
 - New Delhi  PHI Learning  2003 
 - 308 p.  25 cm. 
<br/><br/><label>ISBN: </label>0669111422 (hardcover)  $27.95 9780669111422 (hardcover) 
<br/><br/><label>Dewey Class. No.: </label>658.8343   / JON-W