Zikmund, William G. <br/><br/>
Exploring marketing research / 

 - 7th ed. 
 - [S.l.] :  Harcourt College Pub,  1999 
<br/><br/><label>ISBN: </label>0030262186 (textbook binding) | 9780030262180 (textbook binding) 
<br/><br/><label>Dewey Class. No.: </label>658.83 Z647E