TY  - BOOK
AU  - Kumar, V.
TI  - Essentials of Marketing Research
SN  - 047141235X (hardcover) | 9780471412359 (hardcover)
U1  - 658.83  
PY  - 2005///
CY  - [S.l.]
PB  - Wiley
KW  - Management Science
ER  -