TY  - BOOK
AU  - Lee, Nancy R. ; Kotler, Philip
TI  - Social Marketing : Influencing Behaviors for Good
SN  - 813211020X (paperback) | 9788132110200 (paperback)
U1  - 658.8 LEE-S 
PY  - 2011///
CY  - Los Angeles
PB  - SAGE Publications
ER  -