Lee, Nancy R. ; Kotler, Philip <br/><br/>
Social Marketing : Influencing Behaviors for Good 

 - 4th. ed. 
 - Los Angeles  SAGE Publications  2011 
<br/><br/><label>ISBN: </label>813211020X (paperback) | 9788132110200 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>658.8 LEE-S