Keyes, Jessica <br/><br/>
Webcasting:  How to Broadcast to Your Customers Over the Net  

 - New York  Mcgraw-Hill  1997 
 - xii, 317  
<br/><br/> Explores the benefits of marketing through the Internet, presents case studies, and describes the technology available and how to apply it effectively 
<br/><br/>Includes Index, Author Biography 
<br/><br/><label>ISBN: </label>0070345813 9780070345812 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Webcasting, UNicast, Broadcast, Multicast, Mbone
<br/><br/><label>Dewey Class. No.: </label>004.678  / KEY-W