TY - BOOK AU - Dann TI - Anz bklt advert & promo: an integrated marketing communications perspective SN - 0074713787 (paperback) PY - 2003/// CY - [S.l.] PB - McGraw-Hill Education N1 - Import UR - http://www.amazon.com/exec/obidos/ASIN/0074713787/chopaconline-20 ER -