TY  - GEN
AU  - Semenik,Richard J.; Allen ,Chris T.; Guinn,Thomas C.O ; Kaufmann,Hans Rudiger
TI  - Advertising and Promotions : An Integrated Brand Approach 
T2  - 6th edition
SN  - 8131517381 (paperback)
U1  - 659.1 
PY  - 2012///
CY  - Andover
PB  - Cengage Learning
ER  -