Semenik, Richard J.; Allen , Chris T.; Guinn, Thomas C. O ; Kaufmann, Hans Rudiger <br/><br/>
Advertising and Promotions : An Integrated Brand Approach  

 - 6th. ed. 
 - Andover  Cengage Learning,  2012 
 - xli; 710 p. 
 - 6th edition. .
<br/><br/><label>ISBN: </label>8131517381 (paperback) 9788131517383 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEM-A