TY  - BOOK
AU  - Kotler, Philip 
TI  - Principles of Marketing
SN  - 978-1-292-44933-3 
U1  - 658.8 
PY  - 2024///
CY  - United Kingdom 
PB  - Pearson Education Limited, 
KW  - Marketing
N1  - Includes index
ER  -