Kotler, Philip   Gary Armstrong  Sridhar Balasubramanian <br/><br/>
Principles of Marketing 

 - 19th Ed 
 - United Kingdom   Pearson Education Limited,   2024  
 - 769 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-1-292-44933-3  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P