00744nam a22001937a 450000500170000000800410001702000220005808200170008010000420009724500840013925000120022326000370023530000110027250000200028365000350030394200070033899900170034595201880036220260609151227.0260609b        |||||||| |||| 00| 0 eng d  a978-1-266-09060-8  a659.1bBEL-A  aBelch, Michael A. aBelch, George E.   aAdvertising and Promotion :bAn Integrated Marketing Communications Perspective  a13th Ed  aNew York, NY bMcgraw Hillc2023  a887 p.  aIncludes Index.  aAdvertising & Public relations  cBK  c47661d47661  00w2026-06-091040708Business AdministrationaAUKCbAUKCcMarketing Managementd2026-04-09eAli Book Servicesg4588.00iKA/10221l0o659.1 BEL-ApAUKHP0702r2026-06-09 15:13:26yBK