TY  - BOOK
AU  - Belch, Michael A. 
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 978-1-266-09060-8
U1  - 659.1 
PY  - 2023///
CY  - New York, NY 
PB  - Mcgraw Hill
KW  - Advertising & Public relations
N1  - Includes Index
ER  -