Belch, Michael A.   Belch, George E.  <br/><br/>
Advertising and Promotion :  An Integrated Marketing Communications Perspective 

 - 13th Ed 
 - New York, NY   Mcgraw Hill  2023 
 - 887 p. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>978-1-266-09060-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising & Public relations
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A