TY  - BOOK
AU  - Malhotra, Naresh K. 
TI  - Marketing Research : Applied Insight
SN  - 9781292308722
U1  - 658.83 
PY  - 2020///
CY  - United Kingdom
PB  - PEARSON EDUCATION LIMITED
KW  - Marketing research
KW  - Methodology
N1  - Includes Glossary, Subject Index , Name Index, Index of Organisations
ER  -