Malhotra, Naresh K.   David F. Birks   Nunan, Daniel <br/><br/>
Marketing Research   Applied Insight 

 - 6th Ed 
 - United Kingdom  PEARSON EDUCATION LIMITED  2020 
 - 971 p. 
<br/><br/> Includes Glossary, Subject Index , Name Index, Index of Organisations  
<br/><br/><label>ISBN: </label>9781292308722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL-M