TY  - BOOK
AU  - Keller, Kevin Lane 
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity
SN  - 978-0-13-489249-8
U1  - 658.827 
PY  - 2020///
CY  - United Kingdom
PB  - Pearson Education Limited 
KW  - Management Sciences
N1  - Includes Index
ER  -