Keller, Kevin Lane   Vanitha Swaminathan <br/><br/>
Strategic Brand Management  Building, Measuring, and Managing Brand Equity 

 - 5th Ed 
 - United Kingdom  Pearson Education Limited   2020 
 - 622 p. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>978-0-13-489249-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL-S