Kotler, Philip  Armstrong, Gary <br/><br/>
Principles of Marketing 

 - 17th Ed 
 - United Kingdom  Pearson   2018 
 - 734p. 
<br/><br/>Includes Appendix, Glossary and reference 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P