Lane Kevin Keller ,Swaminithan Vanitha  <br/><br/>
Strategic Brand Management   Building,Measuring And Managing Brand Equity  

 - 5th Ed  
 - USA   Pearson Education Publishers  
 - 1972p 
<br/><br/><label>ISBN: </label>9780134892498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences 
<br/><br/><label>Dewey Class. No.: </label>658.827  / LAN-S