Pride, William M. ,   O.C. Ferrell <br/><br/>
Marketing 

 - 18th Ed 
 - Center Street Boston, USA  Cengage Learning   2016 
 - 723 p. 
<br/><br/> Includes Subject Index. 
<br/><br/><label>ISBN: </label>978-1-285-85834-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI-M