TY  - BOOK
AU  - Wood's, Marion Burk 
TI  - Essential Guide to Marketing Planning 
SN  - 978-0-273-77363-4
U1  - 658.8 
PY  - 2013///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Marketing Management
N1  - Includes Glossary and index
ER  -