Wood's, Marion Burk  <br/><br/>
Essential Guide to Marketing Planning  

 - 3rd Ed 
 - United Kingdom  Pearson Education Limited  2013 
 - 329 p. 
<br/><br/> Includes Glossary and index. 
<br/><br/><label>ISBN: </label>978-0-273-77363-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WOO-E