TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
SN  - 978-9332542204
U1  - 658.827 
PY  - 2015///
CY  - India
PB  - Pearson
KW  - Management Science
N1  - Includes bibliographical references and index
ER  -