Keller, Kevin Lane, <br/><br/>
Strategic Brand Management :  Building, Measuring, and Managing Brand Equity  

 - 4th ed. 
 - India :  Pearson,  2015 
 - xxix, 586 p. : 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-9332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Science 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL