Jamil, Sabira <br/><br/>
My Brand is Better Than Yours  Investigating Antecedents and Mechanisms of Oppositional Brand Loyalty 

 - Islamabad   Department of Management  2022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658  / JAM-MS