TY  - BOOK
AU  - Theaker,Alison
TI  - The public relations handbook
T2  - Media practice
SN  - 0415317932 (paperback)
PY  - 2004///
CY  - [S.l.]
PB  - Routledge
N2  - In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice
UR  - http://www.amazon.com/exec/obidos/ASIN/0415317932/chopaconline-20
ER  -