Best ,  Roger  <br/><br/>
Market-Based Management:  Strategies for Growing Customer Value and Profitability 

 - 5th ed  
 - USA :  PHI ,   2009 
 - xxvi , 515 p :  ill ,   23 cm .  
<br/><br/><label>ISBN: </label>9788120338968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Science / Donated by Dr. Jamsheed Khan   
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES