TY  - BOOK
AU  - Malhotra , Naresh K .
TI  - Marketing Research: : An Applied Orientation 
SN  - 978-0136085430
U1  - 658.83 
PY  - 2009///
CY  - India
PB  - Pearson
KW  - Management Science / Donated by Dr. Jamsheed Khan
ER  -